In 2008, PUR Projet was launched by Tristan Lecomte, former Founder of Alter Eco (a pioneering Fair Trade company in France). Working with small-scale farmers in Africa, Asia and South America, Tristan experienced first hand the unfavourable agricultural conditions these communities faced.
As a result, PUR Projet began to support companies in regenerating the ecosystems on which they depend, with two main focuses:
empowering local communities to run long-term socio-environmental projects
helping companies strengthen their supply chains through agroforestry, land restoration and sustainable agricultural practices.